About us

Mission, Vision & Values

Crafting Excellence, Rooted in Tradition

At Olyfo, our mission extends far beyond producing and exporting Tunisian Extra Virgin Olive Oil. We are dedicated to sustainable agriculture, ethical sourcing, and empowering local communities. By blending centuries-old traditions with cutting-edge technology, we ensure that every drop of our olive oil delivers an authentic, fresh, and nutrient-rich experience while fostering a positive impact on the farmers and artisans behind our craft. The olive tree is a timeless symbol of peace, reconciliation, and abundance, and we are committed to sharing its richness with the world. Olyfo—inspired by the Afrikaans word for "olive"—embodies this philosophy, offering premium-quality olive oil that is deeply rooted in Mediterranean heritage and wellness.

Our Vision:

A Healthier World, One Drop at a Time

We envision a future where farmers, producers, and culinary artisans work hand in hand to make high-quality, pesticide-free, and sustainably produced olive oil accessible to all. Whether you’re a chef crafting gourmet dishes, a health-conscious consumer, or a distributor seeking the finest cold-pressed extra virgin olive oil, Olyfo is here to bring you the purest essence of the Mediterranean diet—a lifestyle synonymous with health, longevity, and exceptional taste.

Our Values:

The Pillars of Olyfo’s Excellence

Sustainability & Ethical Sourcing

– We prioritize fair trade, transparent partnerships, and eco-friendly practices to support local farmers and sustainable agriculture.

Premium Quality & Purity

– Every bottle of Olyfo extra virgin olive oil is rigorously tested, pesticide-free, and produced using first cold-press extraction methods to preserve its natural richness.

Innovation & Tradition

– While embracing cutting-edge production techniques, we stay true to the historical expertise of Tunisian olive oil craftsmanship, ensuring an authentic and elevated experience.

Transparency & Excellence

– From harvest to bottle, we maintain the highest production standards, continuously refining our processes to deliver award-winning extra virgin olive oil.

Impact & Community

– We believe in giving back by fostering socio-economic growth in olive-farming regions, ensuring that every purchase supports a healthier planet and a better future for local farmers.

Dr. Clive Grace

Chairman

Dr. Clive Grace is a distinguished leader with extensive experience in public administration and governance. He has held various senior roles, including serving as the Director-General of the Audit Commission in Wales and as a member of several private and governmental advisory boards. His contributions to public service were recognized with an OBE.

Ahmed Hamza

Co-Founder and Managing Director

Ahmed Hamza is a seasoned entrepreneur and co-founder of OLYFO. As Managing Director, he oversees the company's operations and sales, ensuring the delivery of premium extra virgin olive oil and antipasto.

Yahya Chamli

Co-Founder and Director of Production and Quality

Yahya Chamli, co-founder of OLYFO, serves as the Director of Production and Quality. He is responsible for overseeing the entire production process, from olive cultivation to oil extraction, ensuring that OLYFO's products meet the highest quality standards. Yahya is an Agro-Industry Engineer and his expertise in production management is pivotal to the company's success.

Salma Lassir Amara

Co-Founder and Strategy Director

Salma Lassir Amara is a seasoned strategist with over 20 years in global transformation. At OLYFO, she shapes growth by aligning strategy with business goals, ensuring swift, impactful results. Passionate about excellence and diversity, Salma brings extensive experience leading multicultural teams worldwide.

Brady Prim

Head of US Operations

Brady Prim oversees OLYFO's operations in the United States. He brings extensive experience in the online and e-commerce industry, focusing on market entry strategies and distribution channel development. His efforts are directed towards establishing OLYFO's brand and products in the competitive US market.

certifications

"At OLYFO, quality is at the heart of everything we do. We adhere to rigorous international standards to deliver exceptional olive oil you can trust."

"Our certifications reflect our commitment to excellence, ensuring every product meets stringent global benchmarks for purity and taste."

"OLYFO’s dedication to quality and safety drives us to maintain the highest industry standards, bringing you premium olive oil crafted with care."


awards

"OLYFO is honored to have received prestigious awards that recognize our commitment to excellence and authenticity in olive oil production. Each accolade represents our dedication to quality, sustainability, and innovation. These achievements not only celebrate our passion for crafting premium olive oils but also reinforce our mission to set new standards in the industry. We are proud to be acknowledged by respected institutions and competitions worldwide, motivating us to continue delivering exceptional products to our customers."


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